To anyone who has ever posted a clip of their favorite NBC show on YouTube or another social networking site, only to have it taken down and be slapped with a threatening DMCA infringement notice… Your day of reckoning has finally come, sort of.
First you need to understand that when YouTube pulled down your favorite Jay Leno skit because of a DMCA infringement, it wasn’t YouTube, so don’t be mad at them. It was NBC flagging your video as a DMCA infringement with YouTube, who then takes down your video without question. Though you do have an appeal process, most people are frightened off by the legalese of the notice.
Working for NBC’s Anti-Piracy division, I learned that where fair use ends and where copyright infringement begins is a big grey area, and media companies like NBC have erred unapologetically on the side of what makes them the most money. They can do this because they have more money, more clout and more lawyers than you do.
Now NBC is getting a taste of it’s own medicine, being sued for copyright infringement by Font Bureau for allegedly using a single font license on multiple computers. The fruits of which can be seen in the typographic logos of NBC’s fall lineup.
A number of idioms come to mind, now the shoe is on the other foot, turnabout is fair play… or maybe the immortal words of The New Guy, “who’s the bitch now?”